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Facebook Ads vs. Promoted Posts: Which is Right for You?
Your business is on Facebook. Perfect! With more than a billion users, it’s a great place to engage with potential and existing customers … but you might not be getting as much exposure as you think....
View ArticleAttack of the Cloned Content: The Case for Customized Social Media Sharing
Modern science has brought about unbelievable advances leading to the mapping of the human genome. For all the glory of this achievement, there is a dark undercurrent to its promise: with these...
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Busting the Top 4 Email Marketing Myths
As businesses become enchanted with social media marketing, mobile apps and digital promotion resources, email marketing has nearly been relegated to junk snail-mail status in terms of enthusiasm. In...
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Is Social Media Killing Email Marketing?
With the massive popularity of social media in our contemporary society, it’s easy to think that social media has usurped Howard Stern to become the newly-crowned “King of All Media.” Many companies...
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Social Media 101 Basic Rules for Rookies
The problem with employing tools typically used by the young and hip is that you have to be young and hip to understand them. Oh, social media isn’t entirely beyond the capabilities of the old and...
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Social Media and Email Marketing 5 Tips for Playing Nice
Why the unbridgeable chasm between email and social media marketing? Why is it impossible to imagine that they can coexist? Facebook sends emails, doesn’t it? The truth is, while there is a definite...
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Myth – Any Facebook Presence Is Better than No Facebook Presence
In the second decade of the 21st century, it seems as though not having a Facebook page is as unheard of as travelling by wagon train. Most businesses, in an effort to appear relevant and enhance their...
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Twitter vs Facebook – Where to Start Your Company’s Social Media Presence
Most marketing experts feel that failing to have a social media account is almost as retrograde as taping flyers with phone number tabs to telephone poles as the primary marketing strategy. In other...
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Can You Really Integrate Social Media with Email Marketing?
Just like peanut butter and jelly or bacon and eggs, combining social media and email marketing can lead to a whole that is greater than the sum of its parts. However, most of the information available...
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4 Genius Ways to Integrate Facebook into Your Next Email Marketing Campaign
While the US government may dubiously designate some banks as “too big to fail,” Facebook is officially “too big to ignore.” Think your business can get by without making a genuine investment in the...
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